Brands
As part of my systematic update of local POIs (see Part 1), I added the “brand” and “brand:wikidata” tags wherever I could identify them. Before I started I thought I might find quite a few POIs that I had not previously recognised as brands.
Spoiler: I was wrong, yet again. It’s good to have your preconceptions challenged by actual data. I guess.
It turned out that the reason I hadn’t heard of most of the brands displayed on POIs in this area, and the reason not many POIs had the brand tag before I started mapping, was that … they aren’t brands. It’s possible there are a few shops belonging to brands so obscure or localised that I couldn’t find any reference to them online, but I don’t think I can have missed many.
Out of 376 POIs, only 36 - less than 10 percent - are now tagged as brands.