There’s been an OpenStreetMap presence on Twitter and the Fediverse/Mastodon for years. And in the last few months, the @OpenStreetMap account on Mastodon/Fediverse has gotten much more engagement on Mastodon compared to Twitter.
The OSMF has had a formal policy committment to use open communication channels for 3+ years, but it’s important to also use closed platforms if it helps reach people. So where are the people?
As part of my work for the OSM Communications WG, I maintain some OSM social media channels. For several months, Mastodon engagenment has been much higher than Twitter. Here’s some raw data and examples.
(Here I show the number of retweets/boosts (🔁) and stars/likes (⭐) posts get on Mastodon (🐘) and Twitter (🐦))
The important OSMF post about recent Maxar imagery unavailability got about the same, ( 🐘 4🔁 3⭐ vs 🐦 5🔁 7⭐, but Mastodonians like OSMF internal posts about the 2023 Screen to Screen. 🐘 9🔁 5⭐ vs 🐦 1🔁 1⭐, or the post about the OSMF SSRE’s first year, got 4 times as many boosts/retweets 🐘 23🔁 17⭐) vs 🐦 4🔁 8⭐.
State of the Map is also a popular topic, with Mastodon toots out-performing Twitter tweets. From general “Have you been to SotM?” posts (🐘 12🔁 11⭐ vs 🐦 3🔁 6⭐) to requests for new host bids reach more people on Mastodon (🐘 16🔁 12⭐ vs 🐦 7🔁 23⭐
This analysis is just the tip of the iceburg. Compare the OpenStreetMap mastodon account to the OSM Twitter account to see more examples. Don’t forget: The “number of followers” on Twitter is 10 times higher than the on Mastodon (84K vs 6K), and yet Mastodon is reaching more people, and driving more communications.
Others in OSM have seen this. Pieter Vander Vennet showed how WeeklyOSM was increasingly linking to Mastodon, rather than Twitter. Geomob podcast episode № 171 described the “amazing” difference in engagement they got on Mastodon versus Twitter.