When we create a goal of how to increase the number of mappers in a community we have to take into account who will consume and how this data reached the final public, it is a proportional account, the greater the number of consumers the greater the number of mappers in the region. We need to consider OpenStreetMap as a complex ecosystem that goes beyond the open mapping community and that each group has specific needs. I propose that to better understand the OSM ecosystem we divide it into three groups of users: consumers, distributors and producers, and exercise a little reflection on each group

Consumers: are users who use the map as an end product for navigation, data visualization, planning, search, etc.. without contributing actively.

• How do they access the maps? (whether for navigation, transportation, exploring, trails, etc.)
• How often do you use maps?
• What impediments do you have to use OSM in your daily life?

Producers: all those who actively contribute to the map the known mappers.

• What is the profile of mappers in the region?
• What problems do these mappers face? (socio-economically)
• What tools do they use to map?
• How can we motivate these mappers?
• What are the objectives of the mappers for the region?

Distributors we can classify distributors as those who use the map as a basis for their applications within the communities such as a government that needs to disseminate geographic data or a company that needs its consumers to find its physical stores or any application that needs a map to show its data.

• How can we attract more distributors?
• What is stopping a distributor from using OSM?
• How can we improve our tools to attract more distributors?
• What data do distributors in the region need?

By asking these questions we can get a more complete profile about each group and define ways to target each group according to their interests and needs.